In Conversation with… Sabian Wilde

Marketing Lecturer. Writer. Music Bod. Claims to have coined 'Perthonality'

Posts Tagged ‘Spam Act 2003

Open letter to PR industry body.

with 7 comments

To whom it may concern,

Why is there no ‘opt out’ or ‘unsubscribe’  option on your mail-outs/newsletters/invitation to pay for masterclasses?

I’m sure you are well aware of the legalities of unsolicited email, but a reminder never hurts.

Australian spam law—the Spam Act 2003—covers email, mobile phone messages (SMS, MMS) and instant messaging.

Any commercial message sent to you that doesn’t meet the following conditions is breaking Australia’s spam laws:
Consent—it must be sent with your consent. You may give express consent; or your consent may be inferred from your existing ‘business or other relationships’, or certain other restricted conditions.
Identify—it must contain accurate information about the person or organisation that authorised the sending of the message.
Unsubscribe—it must contain a functional ‘unsubscribe’ facility to allow you to opt out from receiving messages from that source in the future. Your request must be honoured within five working days.

Legality aside, I also consider it a matter of common courtesy — not to mention the obvious advantages of knowing your audience and delivering the message in a format that is both appropriate and useful to the recipient — principles which I believe will probably be included in any Masterclass given by a former PR-XXXX General Manager.

I understand that my contact details would have been picked up during my time as the XXXXX’s Public Relations Officer — a role I have not held for about a year.

Nor am I a member of XXXX.

I have repeatedly asked for my name to be taken off people’s mass mail-out lists, but as usual, there is a reason why people are frequently disparaging about the public relations industry — such as the inability to tell the difference between the size of a contact list and the quality of the contacts on it (what a strangely masculine paradigm).

As a result, my email address is collected, distributed, acquired, repurposed and redistributed by every PR hack using a shotgun instead of a laser for targeted messaging.

Well done.

Oh yes… given that this is the second or third time I’ve been sent this invitation, I feel justified in venting.

Are sales not going well?


But more importantly, take the time to ensure that your emails are reaching the right audience, meet the legal requirements and don’t put your industry into further disrepute.




Written by Xab

Thursday, May 28, 2009 at 11:03 am