In Conversation with… Sabian Wilde

Marketing Lecturer. Writer. Music Bod. Claims to have coined 'Perthonality'

Update on the Drinking Recycled Water song

with one comment

Following on from the unbridled success that was the ‘Drinking Recycled Water‘ song, Coca Cola recently released its environmental performance report for 2005, including ‘water risk assessments’ for 811 bottling plants worldwide, along with their host communities.

The report contains the following good news…

n 2005, the water use ratio was reduced by 4 percent throughout the Coca-Cola system.

On average, Coca-Cola plants used 2.6 liters of water to make one liter of beverage, as compared to 2.72 liters in 2004 and 2.90 liters in 2003.

Perhaps the rest of us can conserve water by not drinking Coke…. and here we have the acid test of conservationists everywhere.

It’s not just that Coke tastes good — even the Zero version… it’s the fact that my work’s Coke machine has the refrigeration turned up too high, making each can an icy-cold gift from heaven (C.O.D.)– too good to give up!

Coke has this to say on refrigeration…

Greater Energy Efficiency Helps Reduce Climate Impact

The Coca-Cola beverage system’s largest consumption of energy comes from manufacturing processes, the operation of a fleet of vehicles, and the operation of the vending machines and coolers that keep products cold.

In 2005, the Coca-Cola system reduced its energy use ratio by 5 percent through such innovations as the introduction of more energy-efficient coolers.

In addition, the Company advanced further toward the elimination of hydroflourocarbons (HFCs) as a refrigerant. Currently, some 4,000 coolers are using alternative coolants that have negligible environmental impacts.

To hasten these next-generation refrigerants to market, The Coca-Cola Company has partnered with Unilever and McDonald’s to found “Refrigerants Naturally,” which in 2005 was recognized by the United Nations Commission for Sustainable Development as a Public Private Partnership for Sustainable Development.

‘Refrigerants Naturally’  – right up there with the 100% Beef company…

Icy cold beef…..


Written by Xab

Monday, June 19, 2006 at 5:53 am

One Response

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  1. Do you have any updates to these statistics? The data you’ve published here is now 6 (six) years old.

    Snerky McSnerk

    Tuesday, April 12, 2011 at 4:03 pm

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